What is Sublimation Printing?
If you’re looking to create high quality printing products on items such as mugs, caps or more, then chances are you’re in the market for sublimation printing. But what exactly is sublimation printing?
Sublimation printing involves using a sublimation heat press or printer to transfer dye onto a variety of materials including plastic, ceramic, paper and fabric. Sublimation is a fancy way of describing the process that takes place during this transfer. What happens is that the dye transforms between a solid and gas, without ever going through the liquid stage.
What special products or tools are needed?
Sublimation printing results in an unparalleled final product, one that will surely make a lasting impression. As such, there are special products and tools necessary in order to produce a sublimation printing.
This final step, the specialised material, is an important step you cannot overlook. If you’re planning on printing on paper or shirts, you’ll need a specific type of printer paper. If you’re looking to print on a more dynamic product, you’ll need to factor in the coating. You can coat your own material by purchasing the sublimation coating separately, but many people prefer to purchase sublimation printables, which are custom-made to handle the transfer process. Examples of sublimation printables you can buy from places such as our online store are:
Note, you do not need to apply any coating to a material made of 100% polyester. The image is transferred directly onto the fabric.
Promoting in the 21st century
In recent years, we’ve noticed an increase in printing on phone and tablet cases. As a result we’ve created a number of sublimation phone and tablet cases already set for your printing. This new movement is evidence of how sublimation printing continues to progress as new gadgets and devices are introduced in our lives. How often do your customers use their smartphones or tablets? They use them daily, of course, and in plain sight of other people. By creating high quality sublimation printing on a product such as a tablet case, you can push your branding to levels you never thought possible.
The benefit of investing in sublimation printing is you take control of your promotional strategies and campaigns. You decide when to incorporate clothing or other products. You have control over when to print and how much.
Any business owner can relate to the expenses incurred while marketing and promoting your business. Taking ownership of your promotions is one of the easiest ways you can lower your recurring costs while increasing your return on investment.